{"id":10936,"date":"2012-12-10T13:32:11","date_gmt":"2012-12-10T11:32:11","guid":{"rendered":"http:\/\/www.lafranja.net\/?p=10936"},"modified":"2012-12-10T13:32:11","modified_gmt":"2012-12-10T11:32:11","slug":"sentits-desperts-lesmolet","status":"publish","type":"post","link":"https:\/\/www.lafranja.net\/?p=10936","title":{"rendered":"Sentits desperts \u00ab L&#8217;esmolet"},"content":{"rendered":"<p><a href=\"http:\/\/esmolet.wordpress.com\/2012\/12\/10\/sentits-desperts\/\">Sentits desperts \u00ab L&#8217;esmolet<\/a>.<\/p>\n<p><span style=\"color: #888888;\"><em>La Comarca<\/em>, columna \u00abViles i gents\u00bb, 7 de desembre de 2012<\/span><br \/>\nFa poc vaig veure un documental molt interessant sobre com les empreses se les empescaven per a vendre m\u00e9s. Contractaven professionals dels sentits, \u00e9s a dir, experts en dissenyar sons, olors, colors. Una cadena d\u2019hotels, per exemple, volia crear una aroma que fos la mateixa a tots els seus establiments. D\u2019aquesta manera el client, quan hi entr\u00e9s, a banda dels elements de confort, se sentiria acollit pel perfum amigable de l\u2019hotel, fos quina fos la ciutat on es trob\u00e9s. Un altre dels cassos exposats \u00e9s el d\u2019un dissenyador de sons al que recorre un prestigi\u00f3s fabricant d\u2019aspiradors. Investiga quin \u00e9s el soroll que produeix m\u00e9s sensaci\u00f3 d\u2019efici\u00e8ncia a la persona que fa la neteja.<br \/>\nJo que em dedico al disseny i la comunicaci\u00f3 em vaig quedar meravellat dels m\u00e8todes de treball d\u2019aquells experts. I de la visi\u00f3 de negoci de qui els contractava.<br \/>\nEn aquesta l\u00ednia, he observat que hi ha alguns establiments a Alcany\u00eds que tenen personal que at\u00e9n en la nostra llengua. Alguns ho fan per casualitat, \u00e9s a dir, el dependent o el propietari \u00e9s catalanoparlant i no t\u00e9 inconvenient en usar la seua llengua quan detecta que el seu interlocutor tamb\u00e9 ho \u00e9s. Tamb\u00e9 n\u2019hi ha que, atent a la bona marxa del negoci, s\u2019ha preocupat de contractar dependents biling\u00fces. Aix\u00f2 fa que tots els que venim dels pobles ens sentim \u201ccom a casa\u201d: es crea un ambient de confian\u00e7a superior a si utilitzem un idioma que dominem a la perfecci\u00f3, per\u00f2 que no \u00e9s el de la fam\u00edlia. Despr\u00e9s, \u00e9s clar, dependr\u00e0 de l\u2019atenci\u00f3 i del producte, per\u00f2 la primera impressi\u00f3 (la que compta) \u00e9s molt bona.<br \/>\nA l\u2019altra banda hi ha els que, tenint la sort de ser biling\u00fces, no consideren apropiat l\u2019\u00fas del catal\u00e0. El motiu segurament \u00e9s la ignor\u00e0ncia de les t\u00e8cniques de venda o l\u2019avergonyiment de la pr\u00f2pia cultura que des de menuts els han inculcat. Per\u00f2 el cas m\u00e9s flagrant \u00e9s el de les grans corporacions que s\u2019anuncien en castell\u00e0 en emissores o canals de llengua catalana. Aqu\u00ed els assessors publicitaris han fallat estrepitosament. Sempre que l\u2019objectiu sigui vendre, \u00e9s clar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sentits desperts \u00ab L&#8217;esmolet. La Comarca, columna \u00abViles i gents\u00bb, 7 de desembre de 2012 Fa poc vaig veure un documental molt interessant sobre com les empreses se les empescaven per a vendre m\u00e9s. Contractaven professionals dels sentits, \u00e9s a dir, experts en dissenyar sons, olors, colors. Una cadena d\u2019hotels, per exemple, volia crear una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37,5,21],"tags":[],"class_list":["post-10936","post","type-post","status-publish","format-standard","hentry","category-activisme","category-normalitzacio-del-catala","category-viles-i-gents"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/10936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10936"}],"version-history":[{"count":1,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/10936\/revisions"}],"predecessor-version":[{"id":10937,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/10936\/revisions\/10937"}],"wp:attachment":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}