{"id":20286,"date":"2015-11-05T13:43:39","date_gmt":"2015-11-05T11:43:39","guid":{"rendered":"http:\/\/www.lafranja.net\/?p=20286"},"modified":"2015-11-05T13:43:39","modified_gmt":"2015-11-05T11:43:39","slug":"els-anuncis-de-la-radio-l-esmolet","status":"publish","type":"post","link":"https:\/\/www.lafranja.net\/?p=20286","title":{"rendered":"Els anuncis de la r\u00e0dio | L&#8217; esmolet"},"content":{"rendered":"<p>Origen: <em><a href=\"https:\/\/esmolet.wordpress.com\/2015\/11\/05\/els-anuncis-de-la-radio\/\">Els anuncis de la r\u00e0dio | L&#8217; esmolet<\/a><\/em><\/p>\n<h1 class=\"entry-title\">Els anuncis de la\u00a0r\u00e0dio<\/h1>\n<p>Em dedico al m\u00f3n del disseny gr\u00e0fic i la comunicaci\u00f3. Aix\u00f2 inclou la publicitat, tot i que, en el meu cas, gaireb\u00e9 sempre ha estat gr\u00e0fica. Per tant, potser em tiro pedres a la pr\u00f2pia teulada, per\u00f2 s\u00f3c dels que els costa d\u2019entendre la utilitat de la majoria d\u2019anuncis radiof\u00f2nics, especialment a les \u201chores punta\u201d. Rarament (mai no es pot dir mai) aporten res, nom\u00e9s una mol\u00e8stia a qui escolta amb inter\u00e8s (o d\u2019esma) un programa. Les emissores comercials en viuen for\u00e7a, de la publicitat, i suposo que quanta m\u00e9s audi\u00e8ncia, m\u00e9s anunciants i m\u00e9s cares les falques. Per\u00f2, repeteixo, no veig quina incid\u00e8ncia poden tenir en els oients, a banda de ser una nosa i, en alguns casos, generar fins i tot rebuig. Penso que els del gremi haurien d\u2019idear una altra f\u00f3rmula que fos realment positiva. Ja se\u2019n fan, de formats diferents: patrocinis, microespais informatius\u2026 per\u00f2 per a superar la interrupci\u00f3, la galleda d\u2019aigua freda, l\u2019anticl\u00edmax que suposa una falca, cal imaginaci\u00f3. Si no, penso que \u00e9s llen\u00e7ar els diners. A un mitj\u00e0 impr\u00e8s \u00e9s diferent, ja que si no t\u2019interessa, passes el full a voluntat, per\u00f2 a la r\u00e0dio el tall \u00e9s sagnant.<\/p>\n<p>El s\u00fammum de l\u2019antipublicitat s\u00f3n, per\u00f2, els anunciants que persisteixen en fer servir el castell\u00e0 en una emissora catalanoparlant. Ja en vaig parlar en un altre article. Els oients neutres, ni s\u2019hi fixen, en la llengua, per\u00f2 els que s\u00f3n m\u00e9s militants, se senten menystinguts. No s\u00e9 si \u00e9s cosa de des\u00eddia, d\u2019estalvi econ\u00f2mic o directament de supremacisme cultural. Sigui com sigui, \u00e9s una errada maj\u00fascula del departament de comunicaci\u00f3 de l\u2019empresa.<\/p>\n<p>(En revisar aquesta columna dies m\u00e9s tard, trobo que potser \u00e9s massa radical. Tanmateix penso que la sensaci\u00f3 que tinc molts matins mentre esmorzo \u00e9s compartida per molta audi\u00e8ncia. Est\u00e0 clar que cal reinventar la publicitat radiof\u00f2nica.)<\/p>\n<p>Columna \u00abL\u2019esmolet\u00bb, <em><u><a href=\"http:\/\/issuu.com\/temps_de_franja\">Temps de Franja<\/a><\/u><\/em> 127, novembre 2015<\/p>\n<p><a href=\"https:\/\/esmolet.files.wordpress.com\/2015\/11\/radio-vella.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1207\" src=\"https:\/\/www.lafranja.net\/wp-content\/uploads\/2015\/11\/radio-vella.jpg\" alt=\"Radio-vella\" width=\"547\" height=\"365\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Origen: Els anuncis de la r\u00e0dio | L&#8217; esmolet Els anuncis de la\u00a0r\u00e0dio Em dedico al m\u00f3n del disseny gr\u00e0fic i la comunicaci\u00f3. Aix\u00f2 inclou la publicitat, tot i que, en el meu cas, gaireb\u00e9 sempre ha estat gr\u00e0fica. Per tant, potser em tiro pedres a la pr\u00f2pia teulada, per\u00f2 s\u00f3c dels que els costa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[149,10,21],"tags":[],"class_list":["post-20286","post","type-post","status-publish","format-standard","hentry","category-literatura","category-matarranya","category-viles-i-gents"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/20286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20286"}],"version-history":[{"count":1,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/20286\/revisions"}],"predecessor-version":[{"id":20288,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=\/wp\/v2\/posts\/20286\/revisions\/20288"}],"wp:attachment":[{"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lafranja.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}